Alabang Town Center: Changing and Growing with the Community
If you’ve built your own house, then you would know how building is never over. And that it’s not just built on materials like concrete or marble or wood; it’s also constructed on moments and memories that are essential for shaping this into a home. The same is true for Alabang Town Center, which has always been the same place you’ve come to call home, but has never ceased becoming better.
Southern Manila families would recall that Alabang Town Center was, in its early days, merely a strip mall with a supermarket and two cinemas that had the St. Jerome Emiliani and Sta. Susana Parish Church, which was built in the 1970s, as its anchor. Families would hear mass at the church, then troop to the mall for some pizza or ice cream for the kids and, perhaps, catch one of the two blockbuster films that were showing. Mothers would shop for essentials; fathers would browse the video stores. Everyone would feel right at home.
Years later, the church still stands and is still visited by the same, though now extended, families. Beside it now stands a cosmopolitan Mediterranean-designed, airy lifestyle center that continues to supply the community with the essentials and houses best selling international and home-grown retail brands, unique family dining concepts, and state of the art cinema and entertainment centers. What has stayed the same, however, is that Southern Manila residents still consider Alabang Town Center their second home.
That the Alabang Town Center keeps growing is a testament to the changes the community it belongs to is undergoing. As Javier D. Hernandez, assistant vice president of Ayala Land Inc. Ayala Malls Group, says, “The Alabang Town Center is not just a mall. It doesn’t just serve the community. It is the community.”
So the community grows, so grows Alabang Town Center.
The Alabang Town Center is undergoing renovations and major changes to benefit the shifting lifestyles of its continuously burgeoning community. Alabang Town Center patrons will have increasingly more shopping options as the lifestyle center brings in Metro, which is known for its comfortable and friendly retail outlets all over the country. A four-level Metro will soon replace the open parking lot near McDonald’s housing a department store, a grocery store, and basement parking. Construction commenced last October 20 and Metro is set to open in 2012.
As if that isn’t enough of a boon to your shopping prospects, a new retail building that will link Metro to the existing mall, is currently being built. The redevelopment mixed-use development plan construction officially commenced with a groundbreaking ceremony held on November 3, 2010, attended by Ayala Land Management headed by President & CEO, Mr. Antonino T. Aquino with Ayala Land, Inc.’s Senior Vice President & Ayala Malls Group Head – Ms. Ma. Victoria E. Añonuevo, Vice President & Chief Operating Officer – Ms. Rowena M. Tomeldan, Vice President & Head of Business Development & Strategic Planning Division – Ms. Maria Corazon G. Dizon, Assistant Vice President & Chief Finance Officer – Ms. Ruby P. Chiong, and Assistant Vice-President & Alabang Town Center General Manager – Mr. Javier D. Hernandez. Alabang Commercial Corporation board of directors represented by Atty. Gizela M. Gonzalez, Ms. Susana A.S. Madrigal, and Ms. Susana B. Ortigas also graced the event.
Scheduled to be operational by the latter half of 2011, it will be home to 70 new quality brands of shopping and dining that will surely boost your Southern Manila shopping experience.
Lastly, the word is also out on a cluster of buildings across Corte de las Palmas and Commerce Mall. It will boast a gallery of themed restaurants, specialty food shops, deli cafes and patisseries alongside lifestyle shops. There will be more of the al fresco dining the Alabang Town Center is known for and more opportunities for patrons to relax and enjoy the Southern breeze. Construction of the new lifestyle strip is calendared to begin in the 1st quarter of 2011, with its new stores targeted to open in the same year.
The exciting changes the Alabang Town Center is unwrapping for the community is guaranteed to give you more of what you love, to give you new occasions to create new moments and memories, and more reasons to continue considering the Town Center home. Big changes are in store, but it’s still going to be the same Alabang Town Center you love, only better.