A strong desire to travel.
In the robust islands of the Philippines, many long to hop on a plane and go on an adventure. When faced with the challenge of enumerating Bucket List items, people can always be counted on to share this well meant advice to “See the world.”
It’s an amazing thing to see how the Filipino has evolved through the decades. A culture that was once content to bloom where it was planted now takes an active role in the global cultural and social exchange.
As the Philippines continues to build its bridges, more and more Pinoys are being bitten by the travel bug. Whether it’s a weekend trip to the beach or a full-blown vacation abroad, Filipinos are definitely down with a major case of Wanderlust.
THE AYALA MALLS ADVENTURE
Seeing the nation’s fascination with travel and its natural connection to shopping, the Ayala Malls decided it was high time to reward loyal shoppers with the ultimate adventure.
The eleven premiere lifestyle hubs led by Glorietta, Greenbelt, Alabang Town Center, Ayala Center Cebu, Market! Market!, Bonifacio High Street / Serendra, TriNoma, Marquee Mall, Abreeza Mall, Harbor Point and Centrio Mall partnered with industry leaders, Philippine Airlines, Visa and Bank of the Philippine Islands; and the Department of Tourism along with the best in the hospitality business, Seda Hotels, El Nido Resorts, Cebu City Marriott Hotel and Intercontinental Hotels Group’s InterContinental Manila, ANA InterContinental Tokyo, Phuket Holiday Inn Resort, Kuala Lumpur Holiday Inn, Guangzhou Crowne Plaza to create the Shop Ayala Malls, Travel Asia promo.
All-expense paid trips with travel allowance from BPI More Fun Prepaid Visa Card await the winners who shall be packing their bags for one of four top Philippine destinations (Cebu, Davao, Cagayan de Oro, Palawan,) and seven Asian countries (Japan, Guangzhou, Hong Kong, Singapore, Jakarta, Kuala Lumpur, Phuket).
Ayala Malls regulars will be glad to know that all they have to do for a chance to win is to shop, collect and present receipts dated July 1-September 30, 2013 in each mall’s Concierge where the purchase was made, awarding one contest entry for every P500 in single or accumulated receipts. Shoppers may also double their entries by using their BPI Ayala Malls Amore Visa Credit Card.
Every month, each mall will be giving out a trip for two to the local destinations. The grand winners of trips for four to the Asian destinations will be announced at the contest finale in September.
WELCOME TO THE NEW AGE
Gone are the days when shoppers had to stuff their wallets with little paper stubs and raffle coupons. The Ayala Malls have revolutionized the rusty old coupon system and taken the promo into the Digital Age.
When contest participants register online via www.ayalamalls.com.ph or register and present their receipts to the Concierge, points are automatically logged into and stored in their Shop Ayala Malls, Travel Asia account. No paper stubs, no coupons, easy… Great for the environment too!
THE BIG PICTURE
Together with the Department of Tourism, Ayala Malls joined forces to further promote that it is indeed More Fun in the Philippines by launching a social media and viral campaign featuring the rich cultural experience that is our country. At the rate they’re going, it won’t be long before the Bucket Lists of the world include a new item: “See the Philippines.”